Just my initial take on it. It is a contest of who is willing to kill off more troops…also it’s competing against other teams. But in a super indirect way.
Not really indirect @Panda. Attacking other teams for Glory will earn more than usual during event. The additional pvp aspect of this event is in NML where protecting a poacher for a significant amount of time after an attack (defending from other primarch attacks), which will earn a multiplier to your Glory ranking on each poacher.
Having said that, the value of fighting over these points is totally redundant for big teams with lots of territory where you can perform a single attack on every Kingpin poacher in your lands and earn a large number of team points without losing many troops at all. The value of NML Kingpins appears to be the same as standard territory Kingpins