In light of the exposure of PG’s plan to bring retired players back to the game and regardless of how players feel about their methods, it’s needed, I felt an urge to remind PG that customer retention belongs at the top of any customer revival plan, not the bottom.
Loyalty programs work, they are a well established method of keeping customers happy and driving additional revenue… happy customers spend.
To that end I felt a need to discuss how businesses and particularly PG should reward their active player base and encourage spending.
My suggestions would be:
A daily log in reward that has actual value… the outdated “gifts” available in the Bounty Harbour are more work to collect than a reward. Use this reward system for distributing goods that players are expressing the greatest need for, most recently elemental embers… PG needs to keep their finger on the pulse of what will make players happy and giving them some of what they need the most is one way. It doesn’t have to be exorbitant but enough that a player actually takes time to see what they got and it should bring a smile to their face. Increase the value as the season progresses (restart each season) and distribute it in a way that says “we are happy you logged in today”.
A reward for time/money spent in the game. Players shouldn’t get “free swag” because they exist, they should be rewarded for their loyalty, time, money and commitment to the game. To me this can be measured by a players progression in the season rewards.
The goal is to reward players and to encourage further participation, whether that’s time or money.
Give players 10% of the sigils they spent on season lines in the current season as a reward to start the next season.
This accomplishes a few things:
Players feel valued, which is severely needed
Players are encouraged to do better right now so they can earn something later, this means they will be around later to collect… it would encouraging participation in season events, spending on targets just out of reach this season (they get their reward now and a little extra something to keep them playing in the future) and sets them up better for the following season where they see value in playing and spending to reach even further goals.
Self perpetuating, the better you do the more you get, the more you are encouraged to do better next time
Keep in mind the idea behind a loyalty program is to retain players and encourage spending… what would your rewards program look like?
- Milestone Rewards - Terrific idea, had to add it!
As both LuckyDucky6952 and BAshtonXxX point out this reward would be geared for personal achievements, be it level, tier or anniversary.